Go-to-Market
Go-to-Market
Section titled “Go-to-Market”Status: Draft – content to be filled in
Phase 1: Beachhead DACH (2026)
Section titled “Phase 1: Beachhead DACH (2026)”First Customer Channel: ICF Movement
The ICF Movement (Zurich) is a church network with ~100 churches in DACH and Europe. Benni Amann has direct access to the leadership.
- Piloting with 3–5 ICF churches
- Feedback loop: weekly
- Case studies for later expansion
Decision: → BDR 0001 – Beachhead DACH
GTM Channels
Section titled “GTM Channels”| Channel | Phase | Priority |
|---|---|---|
| Direct / founder-led sales | 1 | High |
| ICF network warm intros | 1 | High |
| Churchly.so waitlist | 1 | Medium |
| Conferences / church events | 2 | Medium |
| Content marketing (SEO) | 2–3 | Low |
| Paid ads | 3 | Low |
ICP (Ideal Customer Profile)
Section titled “ICP (Ideal Customer Profile)”- Local church, 50–500 members
- Full-time leadership in place
- Already digitally active (website, social)
- Willing to invest in digital infrastructure
- DACH (German-speaking)
Sales Process (Phase 1)
Section titled “Sales Process (Phase 1)”- Warm intro via ICF network or waitlist
- Discovery call (30 min, founder)
- Demo (live, with real church data)
- Pilot offer (3 months free or heavily discounted)
- Onboarding (< 30 min)
- Review + paid conversion
Next: → Traction & Validation