Business Model
Business Model
Section titled “Business Model”Bottom line: Churchly earns recurring SaaS revenue through size-tiered monthly subscriptions, protected by high switching costs once a church’s community and data live in the app.
Status: Draft – content to be filled in
Core: SaaS Subscriptions
Section titled “Core: SaaS Subscriptions”Monthly fee per church, tiered by congregation size / feature set.
Pricing Tiers (Draft)
Section titled “Pricing Tiers (Draft)”| Tier | Target | Price / Month | Features |
|---|---|---|---|
| Starter | Churches < 100 | ~CHF 49 | App, Feed, Events |
| Growth | Churches 100–500 | ~CHF 149 | + Groups, Push, Analytics |
| Community | Churches 500+ | ~CHF 349 | + Custom Domain, Giving, Priority Support |
| Movement | Church networks | Custom | Multi-church management |
(Prices to be validated with pilot churches)
Unit Economics (Target)
Section titled “Unit Economics (Target)”| Metric | Target |
|---|---|
| MRR per customer (avg.) | CHF 120 |
| CAC | < CHF 500 |
| LTV (5y, 80% retention) | CHF 7,200 |
| LTV/CAC | > 14x |
Churn Protection
Section titled “Churn Protection”- High switching costs: community + data live in Churchly
- Integrated into Sunday workflow → daily usage
- Annual contracts with discount as an option
Additional Revenue (Phase 2)
Section titled “Additional Revenue (Phase 2)”- Giving fee (% of processed donations)
- Premium support / onboarding packages
- Marketplace for third-party integrations (e.g. sermon tools, Bible APIs)
Next: → Go-to-Market