Executive Summary
Executive Summary
Section titled “Executive Summary”Churchly is an AI-first B2B SaaS platform for local churches: a mobile community app that churches can build and manage in minutes, without any technical resources.
Snapshot
Section titled “Snapshot”| Founder | Benni Amann |
| Phase | Pre-launch / Validation |
| Beachhead | DACH market |
| Target Customer | Local churches (50–500 members) |
| Business Model | SaaS – monthly subscriptions |
| Deployment | Cloudflare Pages / Mobile (React Native) |
The Problem
Section titled “The Problem”Local churches are losing their congregation to algorithmically-driven social media platforms. Communication is scattered across WhatsApp groups, Instagram, email newsletters and PDFs. There is no church-owned digital home where community actually happens.
Existing solutions are either CHMS tools (too complex, built for administration) or generic app builders (no church DNA, expensive). The gap: an affordable, church-specific Community Layer that any church can own and operate.
The Solution
Section titled “The Solution”Churchly gives every church its own branded community app – built in minutes, not months.
Churches get a White-Label app under their own name with a community feed, events, small groups, push notifications and a sermon library. AI-first means: onboarding takes less than 30 minutes, content suggestions are built in, and church leaders get community insights without needing a data team.
What Churchly is not: a CHMS. Churchly does not replace member administration – it sits alongside it as the Community Layer that members actually use daily.
Market Opportunity
Section titled “Market Opportunity”| Segment | Estimated Churches |
|---|---|
| DACH (Beachhead) | ~20,000 |
| Europe total | ~500,000 |
| Global | ~2.5M |
The DACH market alone at an average MRR of CHF 120/church represents a CHF 29M ARR opportunity. Europe is largely unserved by church-specific community tools – US players (Subsplash, Church Center) have not localized for the European context.
Beachhead Strategy
Section titled “Beachhead Strategy”DACH first, via ICF Movement as the first partner channel (~100 churches, direct founder access). Rationale: no marketing budget needed for the first 50 customers; feedback loops are personal and fast; regulatory environment (GDPR/DSG) is familiar.
See → BDR 0001 – Beachhead DACH for the full decision record.
Business Model
Section titled “Business Model”Monthly SaaS subscriptions tiered by church size:
- Starter (< 100 members): ~CHF 49/mo
- Growth (100–500 members): ~CHF 149/mo
- Community (500+ members): ~CHF 349/mo
- Movement (church networks): custom
Target unit economics: CAC < CHF 500, LTV > CHF 7,200 (5y, 80% retention), LTV/CAC > 14x. Break-even at ~30 paying churches.
Traction
Section titled “Traction”(To be updated with live data)
- Waitlist live at churchly.so
- ICF Movement partnership in progress
- 3–5 pilot churches targeted for Q3 2026
Next Steps
Section titled “Next Steps”- Win pilot churches (3–5 DACH, Q3 2026)
- Convert waitlist into paying customers (Q4 2026)
- Launch product MVP (Q3 2026)
- Validate pricing with pilot cohort
For details: → Problem | Solution | Market & Competition | Financials