Market & Competition
Market & Competition
Section titled “Market & Competition”Bottom line: Church tech is large but underserved in DACH — incumbents are US-centric CHMS or generic app builders, leaving the church-specific Community Layer open.
Status: Draft – content to be filled in
Market Size
Section titled “Market Size”(Numbers to be verified / completed)
| Segment | Number of Churches (estimated) |
|---|---|
| DACH (Beachhead) | ~20,000 |
| Europe total | ~500,000 |
| Global | ~2.5M |
Beachhead: DACH
Section titled “Beachhead: DACH”Rationale: → Decision Record 0001 – Beachhead DACH
- ICF Movement as the first partner channel (access to ~100 churches)
- Language focus: German
- Familiar regulatory environment (data privacy CH/DE/AT)
Competitive Landscape
Section titled “Competitive Landscape”| Provider | Type | Strength | Weakness |
|---|---|---|---|
| Church Center (PlanningCenter) | CHMS + App | US market leader | Too complex, US-only, expensive |
| ChurchSuite | CHMS | UK focus | No Community Layer |
| Subsplash | App Builder | Established | Generic, expensive |
| Tithe.ly | Giving + App | Strong in giving | No DACH |
| Custom app development | Custom | Tailored | CHF 50–200k+, months |
Churchly’s Positioning
Section titled “Churchly’s Positioning”- Not competing against CHMS – complementing them
- Entry via Community Layer, not administration
- Europe-first as USP vs. US-centric players
Next: → Business Model